In 2018, ESS clubs decided to invest in digital technology, which led to Speedway Play. All Elite Series matches are produced and transmitted using this technology. The objective was to improve the league’s visibility and increase commercial interest for Sweden’s third most popular sport. The clubs learned a lot in the first year of the project and are now extending their digital offer under the new ESS Play service.
Viewers can easily follow their favourite team or rider with ESS Play. Those who cannot attend a match when the team is riding, at an away match for example, can see the match easily and in total comfort instead in HD wherever they are, via a computer, mobile phone or tablet.
In the 2019 Elite Series, all 82 matches are going to be transmitted with graphics and commentating. Four matches per round are produced with a camera and each Thursday, one match is covered as “The Week’s Main Event” and is upgraded with several camera angles. Sweden-based StayLive is behind the new video player. From their app, you can get push notifications to easily follow your favourite team.
Part of a larger investment
The new investment also includes a complete redesign of elitspeedway.com where, in addition to the Play channel’s current moving image material, editorial content and news will be published. This means not only that fans and commercial partners get more added value as the league has wider visibility than before, but that the clubs are working in greater symbiosis.
From season 2019 onwards, the Elite Series will have a two-matchday per week format, and the league has also been extended to nine teams. This means more speedway more often for the fans. With venue commentators at the oval tracks, the transmissions will be more flexible and vivid. This gives delighted speedway fans, riders and experts a slot in which to express themselves - and perhaps even become some of the league’s new voices?
Monthly subscription: SEK 189
Match pass: SEK 129
Subscription is automatically renewed each month until terminated, but there is no period of notice.
ESS is going to become more visible over the season on social media under the hashtag #ingabromsar. Follow us on Facebook (@elitspeedwaysverige) and Instagram (@essofficial_) - and please share with your friends and family how you follow your team with #ingabromsar.
The Elite Series has the world’s best speedway riders and is rated among the most popular sports in Sweden. We are therefore very keen to be able to offer both national and international fans a modern product which they can follow the entire season with:
Last year, the ESS team created a super digital platform together. This year, the team is going to take the next step with your help, our fans.